Manchester
5 Day Forecast
New Unilever Freezer Sales Scheme brochure launched
01/05/2009
Designed for fine freezing
Total Refrigeration, the UK’s leading supplier of branded ice cream freezers, has made ordering even easier with the May 1 launch of a new branded freezer brochure.
For added value, the brochure gives five top tips specifically for the leisure and food services sector:
• Dessert presentation – vital for leaving a lasting memory of successful dining
• Branding – top brands, like Carte D’Or True Taste embody the quality and value for money customers expect.
• Recipe Selection - Include traditional desserts as well as tempting new ideas.
• Customer service – Make sure your staff are clean presentable and polite.
• Advertising – Promoting the use of a quality branded product will retain customer loyalty.
Total Refrigeration has extended its range of freezers for 2009 with the introduction of the Ben & Jerry’s Vista 6 and the Carte D’Or Top 7. The brochure also highlights the Upright Vista freezer – perfect for all types of leisure and foodservice locations.
Stuart Grimshaw, Marketing Manager at Total Refrigeration, which is a member of the Unilever Group, says: “The visual impact of these brochures means that .the customer can see our range of freezers and quickly identify the ones to order.
“We’ve made this brochure educational so that our customers get added value from Total Refrigeration. As always, the brochure is just a starting point and our sales team is always happy to discuss a customer’s requirements in more detail.”
The brochure also features Total Refrigeration’s eye-catching hawking trolleys designed to tempt ice cream lovers in leisure parks and the new Cornetto Soft freezer that will be launched in May.
One of the main changes to the sales scheme is the continuation of an element in the promotion undertaken in the first quarter of 2009 – by ordering online the customer gets the best ice cream stock voucher deals available. This has been extended through to the full range of branded ice cream freezers now and an 'Enhanced stock vouchers when you buy online!' flash has been placed in prominent positions to highlight this.
To get your own copy of the new brochure either click onto ‘Downloads’ at the top of the website to download the pdf file or call 0845 127 2527 to request one.