New Maxivision II family launched at the CRS Show.
04/04/2008
Total Refrigeration launches the new MaxiVision at CRS
Total Refrigeration, the country’s leading supplier of branded ice cream freezers, is to launch the new Maxivision freezer at this year’s CRS Show at Birmingham’s NEC.
The show, which runs from 6-9 April, will provide the Hyde-based company with the ideal opportunity to present the revolutionary new product; the first version of which is already recognised as the best selling ice cream freezer in the UK.
However, as marketing manager, Stuart Grimshaw, explains, the new version will easily supersede the out-going model. He comments: “The new Maxivision will look very similar to the old one but the big difference lies in the technology behind what is an outstanding piece of product development.
“The existing version already looks great in-store and uses a non-ozone depleting hydro-carbon refrigerant which has long given it a competitive edge in the marketplace.
“However, the new version, which will be available to order at CRS, will offer much-improved energy efficiency as well as additional benefits such as longer life lights, improved lid seals, low-energy fan motors and a maintenance-free condenser.
“That array of advances should give visitors a number of compelling reasons visit the Unilever stand and to see for themselves just how far we’ve come with this new model.”
Total Refrigeration is constantly striving to improve its product offering and is always mindful of the needs and preferences of its customers. With that in mind, Stuart continues: “We know that we can’t rest on our laurels in product development terms and that our discerning customers always demand extra value for money.
“We are also conscious of the need to move towards a more environmentally friendly product set. That element, coupled with what we see as a fantastic set of complementary benefits, should see the new Maxivision quickly become established as a market leader in its class and I’m sure that interest in the product will be high at CRS.”